Takes a few to discover the character of this flavourful, slow burner. Easily lasts a good television programme, even in the exciting bits re-lights are rare - and they burn easily. Its a soft pull. Quite strong, with lots of flavour, its a rawer affair than a Cohiba or a Romeo - but then what do you expect? To me they have been more consistent and dependable. So the value rating is high, as for the cost the outcome is good. Perhaps they need to be a little on the dryer side to offer their best?