Upon opening the tin, the aroma is sweet a sort of cherry liqueur smell, very perfumey... a bit overpowering. It lights easy and stays going, not a problem there but the smoke tastes of the aroma- the cherry is very identifiable it's definitely there, with the quality tobacco and feels a little unbalanced. It does create a lovely creamy texture towards the middle of the bowl and towards the end the cherry backs down as if it's lost a battle that has lasted throughout the bowl. Some people will love the power of this blend while others won't be so fond, this one is definitely down to your own personal preference.