Not a bad little machine-rolled cigar at all, and an everyday "supermarket standard" for me. Large enough to get a decent amount of flavour from, with consistent quality and a pretty easy draw. Not as complex a cigar as a hand-made one costing far more, but pretty decent all the same. Be aware though that if your usual fare is Henri Winterman or similar mild, small "Dutch" short-fillers, these are quite a bit stronger.
I've rated this cigar against its competitors in roughly the same price range - the likes of Winterman, Castella, Villiger etc. Against a long-filler costing somewhat more, of course I'd rate it lower; but compared to its competitors it's not bad at all.